What Hormozi Gets Right About AI in Business

Alex Hormozi just put out a new video. It's called "How to Use AI in Your Business in 2026." His firm made nine figures last year. He has a team. He has the gear. He has the cash to test AI at scale. I watched the whole thing. He is right about almost all of it. But if you run a small shop, some of it needs work to fit you.

AI is the internet. That is the correct analogy.

Hormozi makes a good point. You do not have to be an AI business. You just need to use AI in your business. Think back to the web. You did not become an internet business when you put up a site. You just used the internet. That is the right way to see it. The shops that got online early won big. The same thing is happening now with AI. Hormozi gives a number. 18 months. That is how long the door stays open. After that, it is just table stakes.

I agree with the timeline. I think 18 months is a lot. Every month, it gets easier to jump in. And being early counts for less. If you read this in 2026, you are still early. Just barely.

The tech nerd problem

Here is the part most people miss from Hormozi. He calls it cloud to dirt. The idea is simple. You need to know the big plan and the tech parts. That person sees the real wins. Hand AI to a tech guy who does not know your shop. He will build what he has built before. Stock automations. He will not see the mix of parts that would move the needle for you.

This is why I built Obsidian AI Labs. Most shop owners will not learn to code. Most coders do not get how a plumbing company or a rental firm runs each day. You need a person in the middle.

I spent ten years as an ethical hacker. That job is about mapping systems. You find the paths. You see what tools are out there. You build the ones that are not. I do the same thing now with a client's business. I map the systems. I find the spots to automate. I build the parts that link them. The one change is simple. I am not breaking in. I am wiring things up.

Stop romanticizing your intuition

Hormozi says something important about pattern recognition. Every time you say "I just know" or "I have a gut feeling," what you are really describing is pattern recognition. You have been exposed to enough inputs over enough time that you can generalize. AI does the same thing. Faster.

He says to break your work into things you can watch. Then ask which ones a bot could do. Can a bot look at your calendar? Can it read your call notes? Can it flag the top five picks from last week? Yes. To all of it. That is what we build. An AI that watches your tools and does the boring work. So you can focus on the parts only you can do.

Where the nine-figure company and the half-million company diverge

Hormozi talks about AI SDRs matching his human sales team. He talks about spinning up five agents to handle 120,000 support tickets during a book launch. He talks about self-licking ice cream cones where content turns into ads automatically every single day.

That is all real. It all works. But say you run a trades shop or a service biz in Ontario. Say you do less than a million a year. You do not need five agents on 120,000 tickets. You need one thing. It answers your leads at 11pm. It books jobs with no back and forth texts. It pings you after a quote so you do not forget. It sends the bill the same day the job is done.

The gap between Hormozi's world and yours is not that AI fails at your size. It works. The gap is that no one has set it up for your size. The tools are here. The APIs are here. Your CRM, your Google Workspace, your booking system. They all have ways to plug in. What is missing is someone who will wire them up for a business with no engineering team.

That is the service. Our Digital Worker gets you a working AI system connected to your actual tools, handling your actual workflows, from day one. Not a chatbot. Not a template. A system that does the admin work you are doing tonight.

You are not too busy for this

Hormozi ends with this line. You are not too busy to do this. You have other things that matter less. You need to start putting this first.

He is right. The real ask is this. Do you do it, or pay someone? If you have time and like tech, Hormozi is right. Find a how-to on YouTube. Paste the text into an AI. Do what it says. Stuck? Snap a pic. Keep at it. You will learn. It takes time.

If you do not have the time, or if you tried and hit a wall, that is what we are here for. The conversation is free. Reach out and we will look at your specific setup together.

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